Privacy policy

Last updated: April 21, 2026

At Aphra Luxe, your privacy is not just a requirement, it is part of the trust we build with you. We understand the personal nature of our products and are committed to handling your information with the highest level of discretion, care, and confidentiality.

Aphra Luxe operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated and secure shopping experience (the "Services"). Aphra Luxe is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including payment details, transaction details, and payment confirmations.
  • Account information, including your username, password, preferences and settings.
  • Transaction information, including the items you view, add to cart, purchase, return, or exchange.
  • Communications with us, including customer support inquiries.
  • Device information including your IP address, browser, and network connection.
  • Usage information, including how you interact with our website and Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, make a purchase, or contact us
  • Automatically through cookies and similar technologies when you use our Services
  • From service providers who support our operations
  • From partners or third parties where permitted by law

How We Use Your Personal Information

We use your personal information to:

Provide, Tailor, and Improve the Services
To process orders, manage accounts, arrange shipping, facilitate returns, and personalise your experience.

Marketing and Advertising
To send marketing communications and show relevant advertising based on your activity.
We may use cookies and similar technologies, including services such as the Meta (Facebook) Pixel, to better understand your preferences, improve your experience, and provide relevant advertising across platforms.

Security and Fraud Prevention
To protect your account, ensure secure transactions, and prevent fraudulent or malicious activity.

Communicating with You
To provide customer support and respond to your enquiries.

Legal Reasons
To comply with applicable laws and enforce our policies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • With Shopify, vendors, and service providers who support our business (payments, shipping, analytics, customer support)
  • With marketing partners to provide advertising services
  • When required to fulfil your orders or at your request
  • To comply with legal obligations or protect our rights

Relationship with Shopify

Our Services are hosted by Shopify, which may process your personal information to provide and improve the Services. Your information may be transferred internationally as part of this process. For more information, please refer to Shopify’s Privacy Policy.

Third Party Websites and Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

Security and Retention of Your Information

We take discretion seriously. Orders, transactions, and personal details are handled with care and are never disclosed beyond what is necessary to fulfil our services and meet legal obligations.

While we take reasonable steps to protect your information, no method of transmission is completely secure. We retain personal information only as long as necessary to provide our Services and meet legal requirements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information
  • Request correction or deletion
  • Opt out of marketing communications

You can exercise these rights by contacting us at the details below.

Complaints

If you have concerns about how your data is handled, please contact us. You may also lodge a complaint with your local data protection authority, where applicable.

International Transfers

Your information may be stored and processed outside your country, including in countries with different data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

Contact

If you have any questions or would like to exercise your rights, please contact us:

Email: info@aphraluxe.com
Address: Sydney, NSW, AU